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Increase Targeted Website Traffic in 10 Steps
Some sites get all the traffic. How do they do it? Are they publishing more? Are they just famous on social media? Is it email marketing? How? There’s mostly one difference between high-traffic and...
View ArticleHow to Setup Google Analytics: 5 Quick Videos That Make it Easy
Everyone goofs sometimes. But an ‘error of omission’ is the worst. It’s incomplete work, started and never finished. In Google Analytics, the most common mistake is not finishing the setup. But, it’s...
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7 Dead Ends On Your Website …and 10 Detours That Will Keep Your Visitors Moving
There’s a report in your Analytics called ‘User Flow.’ It’s a beautiful, but difficult report to read. It combines a lot of data, showing how visitors move throughout your site. Honestly, I’ve never...
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Google’s Mobile-Friendly Algorithm Update: What Happens Next?
As some of you may have heard, Google updated their mobile search results algorithm on April 21, 2015. Google will now be using the “mobile-friendliness” of your website as a ranking signal. Here’s...
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Google URL Builder: How to Track Campaigns in Analytics
You’re ready to send out your newsletter. Your main goal is to drive traffic back to your site, convert that traffic into leads, and those leads into customers. So, how do you tell which email...
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Google Analytics Reporting vs. Analysis: Insights From 4 Reports
If you’ve got Analytics, you’ve got insights waiting to be discovered. But are you finding these insights? Are you getting the most from your Analytics? Are you using Google Analytics for real...
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Ignore at Your Own Risk: 3 Gaps Your Analytics is Trying to Warn You About
Your Analytics knows many things. It knows what people do and don’t do on your website. It knows where they go and for how long. It knows so much, that it holds powerful clues about what’s missing from...
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User Flow: Find the Top Path Through Your Website
User Flow Analysis with Google Analytics If your website was a city, there would be roads running through it. These roads are the “user flow” that visitors follow through your navigation. Some are very...
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Analytics for Teams: How to Collaborate using Google Analytics (plus, a...
Analytics is everyone’s job. It shouldn’t be delegated to one person or a separate team. Everyone in marketing needs to be able to see their results. And to find answers to questions about their...
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Web Design vs. Analytics: 5 Little Web Design Decisions That Cause Big...
Some websites work well with Google Analytics. Some don’t. During the web design process, hundreds of decisions are made. Some of these decisions affect marketing far into the future. Some little web...
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